How do we evaluate your domain name? uses an entirely manual evaluation process based on the following key factors:

  • The construction of the name itself
  • The length of the domain name
  • The genericness of the domain name
  • Whether a website exists at the domain currently (not always an advantage)
  • Google's index of the domain name

On top of this, we apply 10 years of experience buying, selling, brokering and acquiring Australian domain names for clients including some of Australia's most iconic brands.

The process for appraisal is the same for public and private domain name appraisals.